REVOLUTION day – Saturday 13th of January 2018 The first real indicator the public had about Open Banking, was when the banks issued new Terms and Conditions last year. They weren’t like the ones we are used to. They were bright and shiny. The banks really wanted us to read them this time. So why did […]
The Collaboration Conundrum and Housing
IT is all about people Dr Nicola Millard, Head of Customer Insights and Futures at BT gave a very interesting lecture on Collaboration to the BCS in Belfast in October 2017.. For the first two years of my computer science degree, we studied behavioural science. After 45 minutes with Nicola it was clear why. IT is all […]
Want a job – Get a Social Media Profile
Employers use social media profiles to vet job applicants. That’s not a surprise. This is especially important for younger job applicants. Younger people are more likely to have extensive social media profiles and employers won’t always make allowances for youthful indiscretions. Wayne Denner is based in Belfast and at a recent seminar for the British Computer Society – Belfast […]
Digital marketing is just marketing
“Digital marketing is dead, the market is already digitised”. (Prof Durkin University of Ulster Business School presentation to the British Computer Society – Belfast Branch). Don’t have a digital marketing strategy or a digital marketer. Have a marketing strategy that incorporates the new digital technologies. The aim of digital marketing is the same as traditional […]