“Digital marketing is dead, the market is already digitised”.
(Prof Durkin University of Ulster Business School presentation to the British Computer Society – Belfast Branch).
Don’t have a digital marketing strategy or a digital marketer.
Have a marketing strategy that incorporates the new digital technologies.
The aim of digital marketing is the same as traditional marketing, the recruitment of profitable customers.
I suppose it’s obvious when you think about it.
If you get a chance to hear Prof Durkin, it is worthwhile.